Siponey Spritz Co.: Stirring Up the Craft Cocktail Scene with Sustainability and Quality

In a delightful episode of The FreeMind Podcast, Joey Mintz, co-founder of Siponey Spritz Co., shared his intoxicating journey from the bustling streets of New York City to the innovative corridors of the craft cocktail industry. Siponey Spritz Co., with its sustainable ethos and commitment to quality, is redefining what it means to enjoy a ready-to-drink cocktail.

A Blend of Passions and Sustainability

Joey Mintz's path is anything but ordinary. From a surfer living in Nicaragua to an international model, and finally settling into the world of spirits alongside Amanda, a veteran in the wine and spirits industry, Joey's story is a rich tapestry of experiences. It was this unique blend of passions, coupled with a shared commitment to sustainability and quality, that led to the birth of Siponey Spritz Co.

Siponey Spritz Co.: The Honey Difference

At the heart of Siponey's creation was a desire to challenge the status quo of ready-to-drink cocktails. Frustrated with the misleading and often disingenuous malt beverages masquerading as cocktails, Joey and Amanda saw an opportunity to introduce something genuinely exceptional to the market. Their flagship product, the Siponey Royale, combines aged rye whiskey, wildflower honey, and lemon juice, offering a sophisticated and natural taste profile that sets it apart from its competitors.

A Deep Dive into Craftsmanship and Sustainability

What makes Siponey truly stand out is not just its commitment to quality but its dedication to sustainability. As the first cocktail company in America to achieve B Corp certification, Siponey Spritz Co. has undergone a rigorous process to ensure that every aspect of its business, from the supply chain to employee practices, adheres to the highest standards of social and environmental performance.

Expanding Horizons and Empowering Consumers

With its products now available in 15 states and DTC in about 46, Siponey is focused on expanding its brick-and-mortar presence. The brand prioritizes educating consumers about what they're drinking, targeting the "label readers" who value transparency and quality in their consumables. This approach has led Siponey to be stocked in Whole Foods, resonating with consumers who are willing to invest in premium products that align with their values.

A Vision for the Future

Joey Mintz and Amanda's journey with Siponey Spritz Co. is a testament to the power of innovation, sustainability, and a deep love for the craft of cocktail making. By prioritizing quality ingredients, like wildflower honey, and committing to environmental and social responsibility, Siponey is not just crafting delicious cocktails but is also contributing to a healthier planet and a more informed consumer base.

As Siponey continues to navigate the complex landscape of the spirits industry, its founders remain dedicated to their vision of offering something better – for both people and the planet. With each can of Siponey Royale, they invite drinkers to savor not just a cocktail, but a story of passion, sustainability, and craftsmanship.